What happens after people scan your QR Codes?
What do they do after they have scanned a QR Code? How many pages do they view? How much time do they spend browsing the campaign pages? Are your objectives being met? Do they share your content on social networks?
If you are deploying a QR Code campaign with no clear objective, then this is not for you. But if you are serious about making your QR Code campaign a success, and want to know the return on your investment, then look no further. We have a practical solution for that!
After creating dozens of 2D barcode applications, and testing thousands of QR Code campaigns, I’ve discovered that knowing just the number of people who scanned the QR Codes is not enough. The numbers may be impressive, but when you take a hard look at your goals, you soon realize that something is amiss! We speculated then, but now we know why!
The advanced QR Code Analytics software
This prompted us to re-write the original QR Code analytics software and measure everything relevant that can be measured right down to the artwork! The new reporting now includes:
· Hour by hour scan reports in realtime.
· Total scans for the period specified.
· Total goals for the period specified.
· Total number of unique scans for the period specified.
· Bounce rate on the landing pages.
· Time spent on the landing pages.
· Total pageviews for the period.
· Other types of mobile traffic coming to the site. That is social media, search engines, ad networks, email & SMS traffic
· Pages visited by the user.
· Decoders used.
· Devices used.
· Location of the user.
· Responses from different print media types.
· QR Code data and the artwork used.
For complete info and demos, go here.
Social Media Analytics
We also took into account the social aspects of a QR Code campaign. If you running an interesting campaign, chances are that people will share your content on social networks like Twitter & Facebook. We track all social media traffic, and report it to your account allowing you to see how they impact your goals.
A properly executed QR Code campaign costs money! Get to the data that drives decisions!
