What is this?

This is a web based PHP application that gives you the ability to offer mobile coupons to people when they are out and about.

The application gives you the opportunity to generate unlimited trackable Datamatrix barcodes for each coupon that you upload. It will also gather analytics data when people scan them or type in the URL.

It will also generate image overlays for you to use on printed materials.

When people come across your Datamatrix barcodes, they will be able to review the offer details, download them and redeem them in the manner that you've specified.

How does it work?

Each marketing campaign that you create has its own trackable Datamatrix barcode. You can then have the Datamatrix barcodes displayed on printed materials. When people scan these Datamatrix barcodes, or type in the URL, they will review the offer details then download the coupon that you have uploaded.

Each coupon download is tracked, as well as the scanned Datamatrix barcode, and the reporting is shown in your admin account.

Why would I need it?

You would need this application if:

• -You want to offer unlimited trackable mobile coupons.
• -You want to use printed Datamatrix barcodes with a higher scan rate.
• -You want the ability to compare print marketing effectiveness.
• -You want the maximum audience by reaching mobile users with or without Datamatrix barcode readers.
• -You want a streamlined end-user experience.

Custom Datamatrix Barcodes

You can generate Datamatrix barcodes that can be labeled with call to action keywords e.g Scan For Savings. You could also label it with a web link, color them or shrink their sizes down using url shortner services.

Generate Datamatrix Barcode Overlay

You can generate Datamatrix barcodes already overlaid on an image. You simply indicate the position you want the Datamatrix barcode to be placed at.

It is ideal for creating a simple flyer!

Real time editing

You can edit the coupon details using the HTML editor.

All changes made are reflected immediately.

You can upload the coupon image you want people to download.

Geo-tracking and geo-stats

You will be able to view the most popular locations.

You will also be able to view the locations where the Datamatrix barcodes were scanned from.

Phone model statistics

You will be able to view the phone models that were used to scan the Datamatrix barcodes.

Goal tracking

You can measure the goals you achieve on a Datamatrix barcode campaign. Each coupon download made is considered a goal.

Graphical reports

You will get graphical reports showing you weekly, monthly and yearly scans. You will also be able to compare scanning trends easily by viewing the line graphs.

Media comparison

You will be able to compare the response you get from different types of media e.g. brand A newspaper vs brand B magazine, thus comparing the effectiveness of print marketing.

Mobile Admin access

You can log in from your mobile phone and view the statistics of all active campaigns.

Emergency stop

Incase there is something wrong on Datamatrix barcodes already in circulation, you can simply disable them and direct people who scan them to an alternative site/page.

Multilingual interface

You can translate all the text to any language you want.

Requirements

VPX DM for Coupons Version 1.3

Licence: Creative Commons

This application comes with an installation wizard. Just ensure your server meets the requirements below:

• -PHP 5 or higher
• -MySQL Database, or any other database supported by the Adodb Database Library.
• -Curl enabled