What is this?

This is a web based PHP application that gives you the ability to market your properties to the mobile user when they are out and about.

The application will generate Datamatrx barcodes for you and gather analytics data when people scan them. These generated Datamatrx barcodes are meant to be used on existing printed materials. When scanned they will lead the user to a page where they can view more information about the property, schedule a showing/viewing, contact the agent, or do a radius search for a similar property.

As it was designed to enhance print marketing, you will be able to compare the effectiveness of each print marketing campaign by setting goals. Each viewing request made is considered a goal.

You can also manage the viewing requests you receive from a desktop computer, or from a mobile phone.

How does it work?

Each marketing campaign that you create has its own trackable Datamatrix barcode. You can then have the Datamatrix barcodes displayed on printed materials. When people scan these Datamatrix barcodes, or type in the URL, they will be able to perform actions like, request viewings, view images, contact the agent etc.

Each viewing request made is reported back to the admin. You can then log in, and manage all viewing requests made, as well as view the analytics data.

Why would I need it?

You would need this application if you are an estate agent and:

• -You want mobile marketing for your properties.
• -You want to use printed Datamatrix barcodes with a higher scan rate.
• -You want the ease of managing viewing requests from a desktop PC or a mobile phone.
• -You want the ability to compare print marketing effectiveness.
• -You want the ability to market to exisiting customer base using SMS or email.
• -You want the maximum audience by reaching mobile users with or without Datamatrix barcode readers.
• -You want a streamlined end-user experience.

Custom Datamatrx Barcodes

You can generate Datamatrix barcodes that can be labeled with call to action keywords e.g Scan To Request Viewing. You could also label it with a web link, color them or shrink their sizes down using url shortner services.

Generate Datamatrix Barcode Overlay

You can generate Datamatrix barcodes already overlaid on an image. You simply indicate the position you want the Datamatrix barcode to be placed at.

It is ideal for creating a simple flyer!

Real time editing

You can edit the property details using the HTML editor.

All changes made are reflected immediately.

You can also upload additional images for the properties.

Geo-tracking and geo-stats

You will be able to view the most popular locations.

You will also be able to view the locations where the Datamatrix barcodes were scanned from.

Phone model statistics

You will be able to view the phone models that were used to scan the Datamatrix barcodes.

Goal tracking

You can measure the goals you achieve on a Datamatrix barcode campaign. Each viewing request made is considered a goal.

Graphical reports

You will get graphical reports showing you weekly, monthly and yearly scans. You will also be able to compare scanning trends easily by viewing the line graphs.

Media comparison

You will be able to compare the response you get from different types of media e.g. brand A newspaper vs brand B magazine, thus comparing the effectiveness of print marketing.

Messaging System

You can set up SMS and Email messaging that will be used to communicate with your customer base.

viewing request System

You can manage all the viewing requests both from a desktop PC, or a mobile phone.

You can also send marketing information to users who opted to receive them.

Mobile Admin access

You can log in from your mobile phone and view the statistics of all running campaigns, as well as manage viewing requests.

Emergency stop

Incase there is something wrong on Datamatrix barcodes already in circulation, you can simply disable them and direct people who scan them to an alternative site/page.

Multilingual interface

You can translate all the text to any language you want.

Requirements

VPX DM for Real Estates Version 1.3

Licence: Creative Commons

This application comes with an installation wizard. Just ensure your server meets the requirements below:

• -PHP 5 or higher
• -MySQL Database, or any other database supported by the Adodb Database Library.
• -Curl enabled