What is this?

This is a professional web based PHP application that enables you to measure the effectiveness of QR Code barcodes deployed in the offline world. It will generate the QR Codes for you, and gather analytics data when people scan them. The data will then be presented to you in a manner that is easily understood.

You will be able to view daily , weekly, monthly and yearly scans, locations they were scanned from, and phone models that were used . With this application, the ability to define and measure goals gives you the insight in to how effective a campaign is. You can therefore compare the response you get from each campaign and calculate your ROI.

How does it work?

This application has been designed for you to generate unlimited number of QR Codes. These QR Codes are stored on your server, and deleted when not in use. You can then use them on printed materials e.g flyers or posters.

Each QR Code is tracked with an ID. When someone scans them, or types in the URL, data is collected and presented to you at the reporting section of your admin account.

Why would I need it?

You would need this application if:

• -You want to reliably generate your own QR Codes.
• -You want to get realtime reports when people scan them.
• -You want to link QR Codes to any mobile site.
• -You want a higher scan rate.
• -You want to reach mobile users with or without QR Code readers.
• -You want to measure goals, when objectives are achieved.

How much is it?

This professional application is free as long as you do not remove the applicable copyright phrases. It costs $25 to remove these phrases.

Custom QR Codes

You can generate QR Codes that can be labeled with call to action keywords. You could also label it with a web link, color them or shrink their sizes down using url shortner services.

Generate QR Code Overlay

You can generate QR Codes already overlaid on an image. You simply indicate the position you want the QR Code to be placed at.

It is ideal for creating a simple flyer!

Real time editing

You can edit the destination of each QR Code in real time. Changes take effect immediately.

Geo-tracking and geo-stats

You will also be able to view the most popular locations.

You will also be able to view the locations where the QR Codes were scanned from.

Phone model statistics

You will be able to view the phone models that were used to scan the QR Codes.

Goal tracking

You can measure the goals you achieve on a QR Code campaign, by embedding a tracking code on the landing page you wish to achieve your objective on.

Graphical reports

You will get graphical reports showing you weekly, monthly and yearly scans. You will also be able to compare scanning trends easily by viewing the line graphs.

Media comparison

You will be able to compare the response you get from different types of media e.g. brand A newspaper vs brand B magazine.

Mobile Admin access

You can log in from your mobile phone and view the statistics of all running campaigns.

Emergency stop

Incase there is something wrong on QR Codes already in circulation, you can simply disable them and direct people who scan them to an alternative site/page.

Multilingual interface

You can translate all the text to any language you want.

Requirements

VPX QR for Analytics Version 1.3

Licence: Creative Commons

This application comes with an installation wizard. Just ensure your server meets the requirements below:

• -PHP 5
• -MySQL Database, or any other database supported by the Adodb Database Library.
• -Curl enabled